Subject: ePetitions - do they work?
We're at the cost effective e-communications, social networking and blogging conference. There have been lots of presentations about the use of social media in campaigning. A question from the floor asked whether ePetitions and mass emails to MPs work. What has your experience been? Have you achieved change through this method?
This comment was last edited on Feb 12, 2010
I think that these can complement a centralised lobbying campaign, however on their own they can appear a bit lazy. The best campaigns I have seen so far include a template (for members/stakeholders to complete) on the respective organisation's website (that can be printed-off or placed in the content of an email). This is then complemented via high profile centralised campaigns by senior organisation professionals/stakeholders/staff - Both must be branded in a similar way for maximum impact.
I have added a free widget to my website that promotes a clever little tool that finds local MPs/MEPs through the submission of postcodes: http://memberwise.org/lobbying.aspx. This can be uploaded to help organisations put their members/stakeholders in-touch with the respective MEPs/MPs.
Richard Gott
This comment was last edited on Feb 12, 2010
Brought to you by:
