Subject: Poverty / climate change campaigns
Christian Aid have just launched their POVERTY campaign. I really like the clear simple message they are using.
Oxfam are also pushing hard on their campaign about impact of climate change on poor people. Their Here and Now campaign is on billboards across the country.
With similar messages, do these two campaigns lead to greater impact or greater indifference?
This comment was last edited on Feb 12, 2010
I think the Christian Aid campaign is beautifully put together, as was the Oxfam 'in my name' campaign a short while ago.
I think campaigns like this certainly lead to greater education and awareness and using the medium of video encompassing both sight and sound naturally has a much greater impact than posters and the like. The arrival of things like YouTube and Flickr mean that high impact messages like this can now feasibly be produced and disseminated to millions of people by even the smallest nonprofit organisation.
This comment was last edited on Feb 12, 2010
Just found this really upbeat American utube campaign which I think is brilliant! Charity:Water
This comment was last edited on Feb 12, 2010
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