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Subject: QR codes- breathing new life into print and outdoor advertising?

marcomms profile
marcomms wrote on Mar 17, 2011

Recently I have been playing around with QR codes (or two-dimensional codes) and I am interested to hear about different ways charities have been using these in campaigns?

I would love to hear feedback on whether using a QR code resulted in many new visitors? I am also interested in hearing what QR code generators people prefer to use. I have used www.qrstuff.com but you have to pay to receive analytics.

Thanks,

@damienclarkson

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WEditor profile
WEditor wrote on Mar 17, 2011

via twitter @beth_upton said:

I plan to use bit.ly to produce my QR code as analytics are free. Will be putting on bus cards for next print run, to test.

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marcomms profile
marcomms wrote on Mar 17, 2011

Thanks Beth, If anyone want to use generate a QR code using Bit.ly. You just generate the bit.ly code as normal then you need to add .qr on the end of the bit.ly link and paste into a new browser, you will then have your QR code. For more information see this post on mashable

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MelBelle profile
MelBelle wrote on Mar 17, 2011

For those who don't know what QR codes are, here is a helpful guide to QR codes from wikipedia. Article includes some interesting uses. None from charities yet though....

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