Charity Talk: The when, why and how of a relaunch
An average rating of 3.3000000000000000
from
10
votes |
Rate this page
|
Rating stats
Rating statistics for this page
3.3 out of 5 from 10 votes
Breakdown
3 votes
2 votes
2 votes
1 vote
2 votes
CloseDame Clare Tickell, CEO of Action for Children, and Caroline Diehl, CEO of Media Trust, discuss relaunching and rebranding. (Charity Talk recorded in July 2010)
Relaunching your charity and certainly your key services is becoming more common. Why is this? Can it be fundamentally successful or is it just changing the icing on the old cake?
Claire Tickell talks about rebranding NCH
Dame Clare Tickell, Chief Executive of Action for Children, spoke on their change from NCH and the fundamental reasoning behind it; the depth and breadth of preparatory consultation; and the benefits the relaunch has brought - and perhaps most importantly, the lessons learned.
Caroline Diehl responds
Responding to the case study was Caroline Diehl, CEO of Media Trust, who drew out the principles and guidance useful to small as well as large third sector organisations.
Watch the video
Video lasts 83 minutes. Presentations finish at 60 minutes followed by 23 minutes of questions to the panel.
Read a transcript of the Talk (Word, 141kb)
References
- Download Dame Clare Tickell's case study on the NCH relaunch (ppt, 270kb) on the Cass Centre for Charity Effectiveness website
- Download Caroline Diehl's response to the case study (ppt, 2.1mb) on the Cass CCE website
Useful information
Have your say
Talk to others about the issues raised in this Charity Talk on the marketing and brand forum. To post a comment, you will need to log in or register on the site - it only takes a minute!
Sign up for our e–newsletter
New sign-ups qualify for a free training session from our StudyZone.
Discussions
Brought to you by:
