Using social media - a case study
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CloseWalter Menzies and Kate Fox of the Mersey Basin Campaign discuss their use of social media.
The Mersey Basin campaign based in Manchester was established in 1985 and given a twenty five year brief to improve water quality, promote waterside regeneration and engage with the community in the Mersey Basin area.
When new media manager Kate Fox joined the campaign in 2006 her initial brief was to explore new media in general, and to work out the ways it may be useful and applicable to the campaign and its communications efforts. Encouraged by chief executive Walter Menzies Kate has developed blogging, podcasting, audio and video production and a social media presence for the campaign.
KHNP spoke to Kate and Walter about their approach, engaging local communities and the legacy of the campaign after 2010.
Listen to the interview:
