Bridging the Gap: Integrating Communications and Fundraising Workshop

The vision

Charity communications and fundraising colleagues working shoulder-to-shoulder to increase efficiency and effectiveness.

The reality

Communications and fundraising operating in isolation, resulting in misunderstandings and missed opportunities.

Does this disconnect between communications and fundraising ring true for your organisation? If so, join us for a unique half-day workshop to explore how charities can best manage the interaction between communications and fundraising to improve integration and raise standards across both.

Comms professionals are actively encouraged to bring a fundraising buddy to the workshop to discuss the main points of frustration and misunderstanding between the functions, and identify the key areas where they can work together to achieve common goals.

Topics

• Finding and sharing goals and objectives across comms and fundraising
• Understanding the value of the organisation’s brand to both comms and fundraising
• Integrating the brand into fundraising communications -  and involving fundraising in brand decisions
• Exploring the link between brand awareness and income
• Examining organisational structures that avoid silos and encourage integration
  
• Using campaigns to generate fundraising leads
• Sharing audience data and research across the disciplines
• Creating a holistic approach to individual supporters

Format

• Intense short-day workshop
• Group learning and discussions
• Question time 
• Streamed content ensuring topics are relevant to you
• Networking opportunities to share experiences with peers facing similar issues

More events

• appeals
• funding
• fundraising
• online giving
• raising money

• philanthropy
• funds
• gifts
• communications
• donation

• donations
• giftaid
• fund raising
• corporate givi...
• legacies