Developing Your Brand and Image Conference
Posted by CharityComms
Join us at this one-day conference to learn more about how to strengthen your organisation's brand, as well as how to get management buy in for brand.
| When | Mar 30, 2011 from 09:00 am to 04:00 pm |
|---|---|
| Where | St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB |
| About | branding and reputation, awareness, marketing, public relations, branding, brand, visibility, visual identity |
| Type | conference |
| Who |
Branding, marketing and public relations professionals or anyone with an interest in branding or reputation management. |
A good brand will help you to stand out from the crowd. It will connect your audiences to the heart of your organisation, unite staff and create a sense of shared purpose. But convincing senior management and trustees to see brand as more than a logo can be an uphill battle. This one-day conference will give you inspiration and practical advice on how to develop your charity’s brand and image, as well as equipping you with the ammunition you need to demonstrate the benefits of great branding and how it can help deliver key organisational objectives.
Topics
- Assessing your brand and building brand awareness
- Bringing your brand and business strategy together
- Rebranding on a budget - when to bring in an agency
- Building your brand from the inside-out
- Building a strong consistent brand online
- Creating brand resources
- Convincing senior management to see the value of branding
- Managing co-branding projects
Format
This full-day event will enable you to tackle the subject area in depth and find out how other charities are making a big impact. With a mixture of inspiring plenary slots and smaller group sessions, run by senior figures from the charity, corporate and public sectors, you’ll go back to the office full of ideas. These events give you the time and space to reflect on your organisation’s current practices. There are also opportunities to take part in speed networking with peers and break time advice surgeries with selected suppliers.
For more details contact Emma Wickenden tel 02074268877 or at emma@charitycomms.org.uk
More details are available at the event website
