Social Marketing Conference: Changing Behaviour Through Communications
Posted by CharityComms
| When | Nov 30, 2011 from 09:00 am to 04:00 pm |
|---|---|
| Where | St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB |
| About | market research, social marketing, communications |
| Type | conference |
| Who |
Campaign, communictaions, marketing and public relations professionals or anyone with an interest in influencing behaviour through communications. |
This one-day conference will examine how charities are using social marketing to influence behaviour and achieve change for social good. It will explore how to introduce a systematic, audience-focused approach to behaviour change, including developing specific, achievable and manageable behaviour goals for improving quality of life, health and well-being, and reducing inequalities. The conference will show how social marketing can help you to challenge the accepted course of action and to change the way people think and act.
Conference Format
This full-day event will enable you to tackle the subject area in depth and find out how other charities are making a big impact. With a mixture of inspiring plenary slots and smaller group sessions, run by senior figures from the charity, corporate and public sectors, you’ll go back to the office full of ideas. These events give you the time and space to reflect on your organisation’s current practices. There are also opportunities to take part in speed networking with peers and break time advice surgeries with selected suppliers.
For more details contact Emma Wickenden tel 02074268877 or at emma@charitycomms.org.uk
More details are available at the event website
