ianbruce

Professor Ian Bruce CBE, is the founder Director of the Centre for Charity Effectiveness at London City University’s Cass Business School (Cass CCE) and Vice President of the Royal National Institute of Blind People (RNIB).

Cass CCE runs five part time postgraduate degrees in charity/nonprofit work (management and leadership, marketing and fundraising, finance, grantmaking, and overseas aid management); undertakes research, consultancy, professional development and mentoring, and is launching an on-line learning resource for nonprofit workers KnowHow NonProfit.

Previously he was Director General of RNIB, Assistant Chief Executive of the London Borough of Hammersmith and Fulham, Chief Executive of Volunteering England, Assistant Chief Executive of Age Concern England, a marketing manager with Unilever and an engineering apprentice with Courtaulds. He was 29 when he became CEO of Volunteering England and has since been the founder or co-founder of seven voluntary organisations.

He has written extensively on charity marketing, strategic planning, fundraising and other aspects of charity management and leadership, as well as on blind and partially sighted people, older people and contemporary arts and artists. His book “Charity Marketing – Meeting Need through Customer Focus” is in its third edition. He has an Honorary Doctorate from the University of Birmingham.

He was awarded a CBE in 2004, was the first charity chief executive to be made a Companion of the Chartered Institute of Management (1991), and is the first person to have been elected to the Outstanding Achievement Awards of both the National Charity Awards (2001) and the UK Charity Awards (2003)