Direct marketing - Charity Talk

Mahmood Hassan, Founder and Chairman of Islamic Aid talked about his experience of building one of the most cost effective direct mail fundraising operations in the charity sector. He spoke as part of the series of Charity Talks at the Centre for Charity Effectiveness (CCE) on 25 March 2009.

Mahmood Hassan founded Islamic Aid with an investment of £6000, and has since recruited over 54,000 donors and raised over £12 million.

Stephen Pidgeon is a trustee of the Institute of Fundraising and expert in direct marketing for charities.

Podcast

Listen to Mahmood talking about his strategies for successful direct marketing as Islamic Aid. Stephen Pidgeon talks about his experience of advising charities about their direct marketing and shares his top tips.

• Listen to the direct marketing podcast (mp3, 7mins, 20s, 3.4mb).
• Read the direct marketing podcast transcript (Word, 35kb).

Have your say

Talk to others about the issues raised on the direct marketing Charity Talks forum. To share your views, you will need to log in or register on the site - it only takes a minute!

References

You can read Mahmood and Stephen's presentations on the Cass CCE Charity Talks page. Click on the event title to see them. A video of the event will be published there soon.

Further information

• Find out more about direct marketing written by Stephen Pidgeon.
• Campaigning Charity Talk (May 09) - John Stewart and Brian Lamb talk about effective campaigning.
• Major donors Charity Talk (February 09) with Simon Morris, CEO of JewishCare.
• Leadership Charity Talk (December 08) with Camila Batmanghelidjh, CEO of Kid's Company
• Keep in touch about future Charity Talks and other events.