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Direct marketing is a way of communicating with new and existing fundraising supporters.

Direct marketing podcast transcript (Word, 35kb) by knowhow — last modified 12 Feb 2010 11:06 AM: Word transcript of the Charity Talks direct marketing podcast.
Direct marketing - Charity Talk by WebAssistant — last modified 26 Jul 2010 10:32 AM: Two experienced direct marketers share their experience.