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Home / Funding & income / Funding and income - multimedia / Raising funds from the rich podcasts

'Raising Funds from the Rich 2009': interviews with major donors

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KnowHow NonProfit and Action Planning interview the philanthropists and fundraising experts who addressed this year’s 'Raising Funds from the Rich' conference

Action Planning and KnowHow NonProfit logosKnowHow NonProfit’s latest series of podcasts are produced in partnership with third sector fundraising and strategy consultancy, Action Planning.

They are taken from Action Planning's annual ‘Raising Funds from the Rich' conference and contain valuable insights from speakers such as Richard Branson, Martha Lane Fox and Ram Gidoomal. Find out what motivates these leading philanthropists to give.

Sir Richard Branson on corporate social responsibility and what motivates him to give

Richard Branson imageIn an exclusive two-part interview, Sir Richard Branson first discusses the causes that have inspired him to give. In the second part of our interview Sir Richard Branson offers his thoughts on corporate social responsibility.

You can also watch Sir Richard Branson's full speech on Action Planning's Raising Funds from the Rich web page.

Martha Lane Fox on charities' use of e-media

Martha Lane Fox imageMartha Lane Fox, founder of lastminute.com, talks about how charity leaders can make better use of e-media to build the reputations of their organisations.

Ram Gidoomal CBE on raising funds from the Asian rich

Ram Gidoomal imageRam Gidoomal CBE, entrepreneur and chairman of the Christmas Cracker charity, talks about raising funds from the Asian rich.

 

Kerry Rock on identifying the hidden rich

Kerry Rock imageThe Action Planning research director explains how publicly available information can be used to identify wealthy people and develop profiles of their interests.

 

Robin Thomas on preparing for the big 'ask'

Robin Thomas imageRobin Thomas, director of Business Development and Capital Appeals at Action Planning, explains: what motivates major donors to engage with an organisation; how to research and understand their motivations; how to ask for a major donation; and how to sustain donor’s support for your work.

Johan Eliasch on active philanthropy

Johan Eliasch imageGordon Brown’s special representative on Deforestation and Clean Energy talks about how major donors need to be passionate about the projects they fund in order to help them succeed.

 

Tej Lalvani on cause/donor synergy

Picture of Tej LalvaniThe senior vice president for global operations at Vitabiotics shares his views on finding a synergy between your cause and your donors.

 

Martin Brookes on how major donors choose their cause

Picture of Martin BrookesMartin Brookes, CEO of New Philanthropy Capital on how major donors go about selecting the organisations that they want to give to.

 

Further information

Available on the Action Planning's Raising Funds from the Rich web page are:

  • a video of Richard Branson's speech
  • other resources on major donor fundraising

Other useful links