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Motivating and engaging major donors

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Robin Thomas: "It’s about building compacts with people so they feel there’s a shared ownership of your vision, and their money is simply a catalyst for the furtherance of that vision."

Download the Robin Thomas interview (MP3, 9.7mb)

Read a transcript of the Robin Thomas interview (Word, 28.5kb)

Name: Robin Thomas

Organisation: Director of Business Develpment and Capital Appeals, Action Planning

Interview date: 14th October 2009

Location: Raising funds from the Rich conference, organised by Action Planning

Runtime: 05:10

About the interview: Robin Thomas talks about organisational engagement with potential major donors, what motivates them to give and developing strategies to make them feel involved.

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