Local fundraising Charity Talk
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CloseDaleep Mukarji, Chief Executive of Christian Aid and Sue Douthwaite, Course Leader, MSc Marketing and Fundraising at Cass Business School talk about nationally led, locally focussed fundraising.
Christian Aid is one of the largest charities in the country. It is a market leader in focussed relationship building with its locally based affinity groups mobilising 300,000 volunteers. Dr Daleep Mukarji, Chief Executive described how they do this. He talked about the highly successful vehicle of Christian Aid Week which integrates fundraising, campaigning and public education.
Sue Douthwaite commented on the Christian Aid example and put it into a wider contex. Sue is a Senior Lecturer and Academic Leader of Cass Business School's MSc in Marketing and Fundraising and a member of its Centre for Charity Effectiveness
Podcast
- Listen to the local fundraising podcast (mp3, 7mins, 20s, 3.4mb).
- Read the local fundraising transcript (Word, 35kb).
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References
You can read Daleep's and Sue's slide presentations on the Cass CCE Charity Talks page. Click on the event title to see them. A video of the event will be published there soon.
Further information
- Christian Aid
- Local / community fundraising
- Listen to other KnowHow podcasts including those from other Charity Talk events.
- Keep in touch about future Charity Talks and other events.
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