Tips for chief executives in difficult times
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CloseSuggestions for what CEOs and senior managers should be doing during turbulent times.
The following list is a collection of actions which leaders have suggested are vital during difficult times:
- Appear calm and cheerful.
- Get close to the action – show that you realise the stresses which people are under.
- More than ever, be a role model for the organisation’s values.
- Make sure that members of the leadership team speak with one voice.
- Visit branches - don’t get stuck in head office.
- Show individuals that they are valued (particularly people in backroom jobs who may feel taken for granted).
- Think corporately rather than narrowly.
- Seek out and spread examples of where the organisation has made a real difference to an end user.
- Take tough decisions – prune or park non-essential activities.
- Increase the use of volunteers.
- Look for quick wins to give a sense of progress.
Useful links
- Job description for a chief executive produced by ACEVO
- 'Principles of Leadership' produced by the Directory of Social Change
- “The truth about Trust” from the Institute of Leadership and Management
- NCVO have produced a series of publication called “Future Focus”, considering issues such as 'What will our volunteers be like in 5 years’ time?
- The Institute of Directors profiles of leaders in their “Director” magazine.
- The Chartered Management Institute run the National Management & Leadership awards.
Have your say
What other actions would you include here? Should a leader be doing these things all the time?
Join in a discussion on the Role of the leader forum.



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