Sorry to interrupt…

We are a charity website still in development and you could really help by telling us what you think of the site. Once you have had a chance to see the site, would you take part in a very short, confidential survey? You just have to click Launch Survey (it will open in a new window). Thank you very much.

Launch the survey No thanks

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Home / Leadership / The role of the leader / The role of the leader forum / CEOs - how well do you know your brand?

Subject: CEOs - how well do you know your brand?

WEditor profile
WEditor wrote on August 17. 2009

The latest editorial from nfpSynergy suggests that CEOs should drive their organisation's brand. They offer top tips for a charity CEO to increase brand awareness.

  • How much time do you spend talking about your brand with senior managers and/or staff?
  • Do you understand your brand?
  • Do your trustees understand and support your brand?
  • How important is brand to you?

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