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Subject: CEOs - how well do you know your brand?

WEditor wrote on August 17. 2009

The latest editorial from nfpSynergy suggests that CEOs should drive their organisation's brand. They offer top tips for a charity CEO to increase brand awareness.

How much time do you spend talking about your brand with senior managers and/or staff?
Do you understand your brand?
Do your trustees understand and support your brand?
How important is brand to you?

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