Strategic repositioning at WRVS - Charity Talk

Rate this page

Rating statistics for this page

3.0 out of 5 from 62 votes

Breakdown

14 votes

11 votes

10 votes

13 votes

14 votes

In common with many organisations WRVS has seen its statutory grants cut. Like many other charities, it has recognised that its public identity needs modernising. Repositioning a charity’s income base and image (brand) at the same time is a tall order. How do you change internal attitudes to accept and support marketing assumptions and new income generation methods; how do you make these stick externally?

Lynne Berry, Chief Executive, WRVS, and Paul Palmer, Professor of Voluntary Sector Management and Director of Courses, Cass CCE discuss these issues.

• Lynne Berry interview
• Paul Palmer interview

You will be able to read Lynne and Paul's slide presentations on the Cass CCE Charity Talks page. Click on the event title to see them. A video of the event will be published there soon.

Further information

• WRVS
• WRVS Strategy for the future
• WRVS Social Impact report
• Keep in touch about future Charity Talks and other events.

Have your say

Talk to others about the issues raised on the WRVS strategic repositioning discussion. To share your views, you will need to log in or register on the site - it only takes a minute!