Lynne Berry interview
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CloseLynne Berry, CEO of WRVS talks about her experience of changing the organisation's image and income base
In common with many organisations WRVS has seen its statutory grants cut. Like many other charities it has recognised that its public identity needs modernising. Repositioning a charity’s income base and image (brand) at the same time is a tall order. How do you change internal attitudes to accept and support marketing assumptions and new income generation methods; how do you make these stick externally?
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