Paul Palmer interview

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Professor Paul Palmer, Director of Cass CCE on strategic repositioning

Repositioning a charity’s income base and image (brand) at the same time is a tall order. How do you change internal attitudes to accept and support marketing assumptions and new income generation methods; how do you make these stick externally? Lynne Berry, Chief Executive, WRVS and Paul Palmer, Professor of Voluntary Sector Management and Associate Dean for Ethics, Sustainability and Engagement and Director of the Centre for Charity Effectiveness.

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Paul Palmer on strategic repositioning (mp3, 8M)

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Paul Palmer on strategic repositioning (Word, 30KB)

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