Direction-setting

If your organisation (and those it works with and for) doesn't know where it's going, then you are unlikely to get there! Direction setting is a mobilising and motivating activity, and one that is fundamental to an effective strategy.

Many voluntary and community organisations have invested time in getting clarity about their strategic direction, and listening to as many voices as they can in the process. NfP Synergy's research in 2006 looked into over 100 voluntary and community organisation mission and vision statements. This is great reading if you want to be inspired!

Pages in this section

• Considering your impact: a vital underpinning to setting direction.
• Stakeholder analysis: who are your stakeholders and to what extent can you meet their needs and expectations?

Tools for Success!

If you want an overview of how to set direction, along with guidance on using some of the tools and templates, why not look at the introduction to the Direction guide that forms one of the seven Tools for Success published by Cass CCE in November 2008.  You will be able to download the guide itself as a pdf as well as explore the other tools in this exciting toolkit.

Have your say

Have your say on the tensions associated with redefining Mission and service offering especially when what beneficiaries want is different from what funders will fund.