External environment analysis
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CloseLooking outside your non profit, charity or social enterprise ensures that you make maximum use of opportunities and minimise threats.
There are a wide range of major forces and trends in our external environment. It makes sense to invest time in thinking about their potential future impact both in the short and long term. It's also often helpful to consider what other players in your market are doing, and what your relationship with them might be.
Long-term sustainability comes from an ability to balance two things: the ability to anticipate likely future events and the ability to deal with realities emerging from the day to day.
In this section you will find guidance on:-
Making sense of your environment
Scenario planning
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