Fundraising from your database: how to turn contacts into supporters

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How can you use the information in your database for better, more rewarding fundraising? And how do you always ensure good practice? Learn how to make sense of the data, map out supporter journeys and start conversations that can turn into relationships. Plus, get lots of great database fundraising ideas!

Format: Four online training videos, downloadable resources and forum discussion moderated by the trainer - Mark Craddock

Watch two minutes of all our videos for FREE!

Find out about your trainer, Mark Craddock.

Course Structure

making sense of databases, good practice and legal compliance
beginning to use databases for fundraising
developing creative ideas for database fundraising
securing database insight for fundraising relationships

Learning Outcomes

By the end of the course you'll be able to:

understand the relevance of information in your database
apply good practice to your database fundraising
set objectives for using your database to fundraise
map out a potential supporter journey for your contacts
use your database to start conversations that could turn into relationships.

Fundraising from your database (part one) - Watch two minutes for FREE!

Read a transcript for this teaser video (Word, 8kb).
This teaser video is 2mins 30s (the full video is 10mins 49s).
To watch this video and all the other videos in this course click on the 'add to basket' button at the top of the page.

Fundraising from your database (part two) - Watch two minutes for FREE!

Read a transcript for this teaser video (Word, 9kb).
This teaser video is 2mins 1s (the full video is 9mins 44s).
To watch this video and all the other videos in this course click on the 'add to basket' button at the top of the page.

Fundraising from your database (part three) - Watch two minutes for FREE!

Read a transcript for this teaser video (Word, 8kb).
This teaser video is 2mins 8s (the full video is 10mins 31s).
To watch this video and all the other videos in this course click on the 'add to basket' button at the top of the page.

Fundraising from your database (part four) - Watch two minutes for FREE!

Read a transcript for this teaser video (Word, 10kb).
This teaser video is 2mins 3s (the full video is 9mins 23s).
To watch this video and all the other videos in this course click on the 'add to basket' button at the top of the page.

Further resources

Upon purchase of this course you can download:

database maintenance: keeping your database clean and up to date (pdf, 52kb)
outline of the charity supporter journey (pdf, 47kb)
illustration of database fundraising - a series of graphs and diagrams showing the connections between fundraising and the supporter database (pdf, 329kb).

Discussion forum

Use the discussion forum to talk to our trainer, Mark Craddock.

About the trainer

Mark has over twenty years’ experience working on delivering data and direct marketing insight for commercial and not for profit organisations throughout the UK. His expertise has been requested by such non profits Guide Dogs, RNIB, Save the Children, Barnardo’s, RSPB, The Alzheimers Society, RSPB, MIND, Christian Aid, and WWF. Through his company, Sidestep 4 Limited, Mark provides new direction for charities to improve fundraising and build long-term relationships with their supporters.

Buy now!

Click on the 'Add to basket' button at the top of the page to buy this course or get all our training from £9.99/month with our StudyPass subscription.

Need more help?

Please discuss further training opportunities with Mark at mark@sidestep4.com.

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