Organisational values: how to practise what we preach

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Do your organisational values need a refresh or a rethink? Are they just a laminated picture in the reception hall? Increase your impact by learning how to create and embed values in your daily working practices. Plus, learn how to keep them alive by following our top tips.

Do the whole course on values for FREE!

The course is based on the latest survey on organisational values carried out by the trainer, Ian Lawson, together with consultants Andrew Forrest and Maggie Smith on behalf of the Cass Centre for Charity Effectiveness.

- About your trainer, Ian Lawson

- More StudyZone video training courses

Part one: The 'what' and 'why' of organisational values

Simply put, values are the way you go about things in the organisation. Find out what they can do for your staff and how they can help deliver your organisation’s mission.

Read a transcript of video one (Word, 26kb).
Video is 8min 45s.

Part two: Building or refreshing organisational values

You'll learn how to:

engage staff in discussing and making sense of values
use the right language to express values
come up with a strapline for your values.

Do part two of the course for free (8min, 23s).

Part three: Practical applications of values

You'll learn how to:

identify opportunities to communicate values
reflect values in recruitment, induction, customer engagement, etc.

Do part three of the course for free (5min, 34s).

Part four: Top tips on creating values and keeping them alive

Revisit the tactics and opportunities that can help you to:

maintain an open dialogue about values
embed them within the organisation
live them every day.

Do part four of the course for free (5min, 48s).

Further resources

View the full exploratory survey on organisational values carried out by KnowHow NonProfit and Visiting Fellows from Cass Centre for Charity Effectivenes (opens a PDF).

Discussion forum

If you have any questions about the information in these training videos go to our discussion forum and ask your trainer.

About your trainer, Ian Lawson

Ian Lawson is an associate consultant at the Centre for Charity Effectiveness at Cass Business School. Previously he was at The Work Foundation/Industrial Society where he headed up the organisation`s work on "Developing leadership within the world of work". He is experienced in designing and delivering programmes, sessions, presentations and is a team and executive coach. Ian has written four books and is a board member at the British Army Staff Leadership School.

Need more help?

Please discuss further training or consultancy opportunities with Ian via e-mail: IanLawson@leadership-works.co.uk.

Want to watch another course?

The StudyZone on KnowHow NonProfit has many more courses covering topics of huge importance to charities and non profits. If you like what you've seen here, why not take a look through some of our other training sessions, which cover issues from strategic planning to fundraising, governance and social media.